Journey Builder Specialist (Salesforce)

Navigating the Digital Era: With Anicalls, the path to digitalisation becomes clear and compelling. Let us help you navigate this transformative journey.

Journey Builder Specialist (Salesforce)

On Boarding Process

  • 1
    Job description

    Providing a clear and comprehensive overview of the role's responsibilities and expectations.

  • 2
    Curated Talent Shortlisting

    Thoughtfully selecting and presenting a tailored pool of skilled candidates.

  • 3
    In-depth Consultant Engagement

    Engaging candidates in thorough discussions to understand their expertise and alignment with client needs.

  • 4
    Seamless Integration into Client Team

    Ensuring a smooth transition and effective collaboration as the consultant becomes an integral part of the client's team.

Are you looking for Journey Builder Specialist (Salesforce)?

A Journey Builder Specialist is central to crafting seamless, personalized experiences for customers, guiding them from initial awareness to brand loyalty. They leverage the power of Salesforce Marketing Cloud to create data-driven, effective journeys that resonate with the target audience and drive desired outcomes.

Specializes in Salesforce Marketing Cloud's Journey Builder tool. Anicalls's consultants design, build, and optimize customer journey maps, ensuring personalized and timely engagement strategies for different customer segments.

Roles & Responsibilities

Journey Strategy Development

Work closely with marketing and sales teams to understand customer personas, segments, and touchpoints, and craft effective customer journeys accordingly.

Platform Expertise

Utilize Salesforce Marketing Cloud’s Journey Builder to design, implement, and optimize complex customer journeys.

Data Integration

Ensure seamless integration of data sources to feed into Journey Builder, working with data architects and integration specialists.


Use data-driven insights to personalize customer interactions across different channels.

Multichannel Coordination

Ensure that customer journeys span across various channels including email, social media, mobile, web, and offline touchpoints.

Testing & Optimization

A/B test different journey variations to understand what resonates best with different segments and continuously refine strategies based on feedback and analytics.

Monitoring & Reporting

Track the performance of customer journeys, using analytics tools to measure engagement, conversion, and other KPIs. Provide regular reports and insights to stakeholders.


Quickly identify issues within customer journeys and adjust or fix integrations, workflows, or automations as needed.

Stay Updated

Keep abreast of new features and best practices within Salesforce Marketing Cloud and the wider digital marketing ecosystem. Collaboration prate with a cross-functional team, including content creators, designers, developers, and strategists, to ensure that the customer journey is holistic and cohesive.

Benefits With Anicalls

Our Commitments

Guaranteed Talent Satisfaction

Flexible Engagement Terms

Performance Review Report Policy

Client Success Stories

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