AI is an umbrella term to describe a suite of unique, but related technologies that include machine learning, deep learning, neural networks, natural language processing (NLP), and natural language generation (NLG). With the ability to process an enormous amount of unstructured data and decipher the natural language, AI is used to extract insights and make recommendations based on previously established criteria.
Machine learning can deliver instructions to create a data-driven strategy and help ideate good content. As computers can do repetitive tasks quickly and efficiently, that frees you up in terms of both time and money spent.